Bike The Night Campaign


The Client
HUB Cycling is a charitable non-profit organization, established in 1998 (originally named the Vancouver Area Cycling Coalition) to improve cycling conditions in Metro Vancouver. Since then, we've grown a lot! We've impacted infrastructure, educated thousands of children and adults and motivated thousands more.
My Role
Research / Social Media Strategy / Communication Design
The Team
Andre Kisner: Project Manager / Motion Design
Ilya Gubkin: Illustration / Sound Editing
Sabina Jaramillo: Motion Design
Icey Jiang: Illustration, Communication Design
Fanny Merinda: Motion Design
Davidson Richetto Boucher: Illustration
The Purpose
• Increase participation/engagement both online and at HUB Cycling’s Bike the Night
• Show support for cycling and mass participation bike rides - this is critical when HUB approach the City of Vancouver and other sponsors for financial support in 2019
• Create awareness of HUB Cycling as Metro Vancouver’s Cycling Organization
• Introduce a younger more diverse demographic to Bike the Night and HUB Cycling’s programs​​​​​​​
SWOT Analysis
Personas
Big Idea
Change of scenery, change of life.
Deliverables
Social Media Banners & Posters
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